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There are a number of groups that must be influenced in parallel to
build a market in open interoperable systems. The design and installation
process for building systems is a highly fragmented and distributed
process. LonMark has received feedback from our members regarding the
target audience and is expanding our typical target audience. We plan to
leverage existing and new relationships with trade associations, magazine
publications, and industry leaders in the promotion of this tour. The key
players in this process are:
Primary Audience:
1) Building Owners
2) Building Managers
3) Building Engineers
4) Architects
5) Planners and Specifiers
6) Chief Information Officers / IT Professionals
7) Environment / Energy Managers
8) Enterprise Stakeholders
Secondary Audience:
1) Consulting Engineers
2) Integrators
3) Product Vendors
4) System Suppliers
The seminar will target those who directly influence some part of the
decision making process.
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